Red Bull Stratos Jump
Targeting - Adventure enthusiasts, space exploration fans.
Core Theme of the Campaign -
Addresses the groundbreaking feat of human freefall from the stratosphere.
About the
Campaign -
Showcases the historic Red Bull Stratos space jump by Felix Baumgartner.
Formula applied by the Campaign to elicit customer action -
Highlights the extreme nature and courage of Baumgartner's jump.
Business Title
A Look at
the Campaign
The Red Bull Stratos Jump was a groundbreaking and historic event sponsored by Red Bull, the energy drink company, in collaboration with Austrian skydiver Felix Baumgartner. The jump took place on October 14, 2012, and it was a remarkable achievement in the field of extreme sports and human aviation.
Here are the key details and highlights of the Red Bull Stratos Jump:
Objective:
The primary objective of the Red Bull Stratos Jump was to break multiple records related to freefall, high-altitude jumping, and supersonic flight, while also advancing scientific understanding in the field of high-altitude and stratospheric flight.
Participant:
Felix Baumgartner, an experienced skydiver and BASE jumper, was selected as the jumper for this historic event. Baumgartner's experience in extreme sports made him a suitable candidate for the jump.
Altitude:
Baumgartner ascended to an astonishing altitude of approximately 128,100 feet (39,045 meters) in a helium-filled balloon, making it one of the highest balloon flights in history.
Freefall:
During the jump, Baumgartner entered a freefall phase from the stratosphere, exceeding the speed of sound (supersonic). He reached a maximum speed of approximately 843.6 miles per hour (1,357.6 kilometers per hour), breaking the sound barrier without the use of a powered aircraft.
Scientific and Technological Contributions:
The Red Bull Stratos Jump had significant scientific and technological implications. It contributed to the understanding of the effects of supersonic freefall on the human body, provided insights into high-altitude conditions, and advanced aerospace and spacesuit technology.
Live Broadcast:
The jump was widely publicized and broadcast live on television and online platforms, attracting millions of viewers from around the world. The event's live broadcast generated substantial attention and engagement.
Records and Achievements:
The Red Bull Stratos Jump set several records and achievements, including the highest-manned balloon flight, the highest jump, the highest freefall, and the first successful supersonic freefall.
Safety and Precautions:
The jump required meticulous planning and extensive safety precautions. Felix Baumgartner wore a specially designed spacesuit to protect him from the extreme conditions of the stratosphere, including low pressure and low temperatures.
The Red Bull Stratos Jump was a significant moment in the history of extreme sports and scientific exploration. It demonstrated what could be achieved through human daring and technological innovation, all while being sponsored and promoted by Red Bull as a brand that encourages adventurous and adrenaline-fueled activities. The event left a lasting legacy in both the extreme sports and aviation communities.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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