Red Bull "Dropped" Campaign
Targeting - Tech enthusiasts, those seeking durability in devices.
Core Theme of the Campaign -
Takes a humorous approach to testing product durability.
About the
Campaign -
Features Samsung's "Dropped" ad campaign showcasing the durability of its products.
Formula applied by the Campaign to elicit customer action -
Demonstrates the ruggedness and durability of Samsung devices.
Business Title
A Look at
the Campaign
The "Dropped" campaign by Red Bull was a unique and adventurous marketing initiative that aimed to test the limits of individuals' abilities by dropping them into unfamiliar and extreme environments. Launched in 2012 as part of Red Bull's broader content marketing strategy, the "Dropped" campaign featured various episodes where participants were challenged to navigate and survive in extreme conditions.
Here are the key details about the "Dropped" campaign by Red Bull:
1. Concept: The concept of the "Dropped" campaign was to drop individuals, often with specific skills or expertise, into remote and challenging locations around the world. These locations included deserts, jungles, and polar regions.
2. Participants: The participants were usually experts in their respective fields, such as survival experts, athletes, or adventurers. Each episode featured different individuals, and the challenges they faced were tailored to their skills and backgrounds.
3. Extreme Environments: The campaign showcased participants trying to survive and thrive in the harsh conditions of these extreme environments. They had to rely on their skills, resourcefulness, and teamwork.
4. Episodic Content: The campaign was structured as an episodic series, with each episode focusing on a specific participant's journey and challenges. These episodes were often available on Red Bull's digital platforms, YouTube, and other streaming services.
5. Audience Engagement: The "Dropped" campaign aimed to engage and inspire the audience by showcasing individuals pushing their limits and demonstrating the power of determination and resilience.
6. Adventure and Exploration: The campaign aligned with Red Bull's brand image as a promoter of adventure and extreme sports. It encouraged viewers to explore their own potential and pursue their passions.
7. Global Reach: The campaign was launched globally and reached a wide and diverse audience interested in adventure, exploration, and extreme sports.
8. Content Marketing: "Dropped" was part of Red Bull's content marketing strategy, leveraging digital media and storytelling to connect with its audience and reinforce its brand identity.
The "Dropped" campaign by Red Bull was notable for its adventurous and inspiring content, which encouraged viewers to push their own boundaries and explore their capabilities. It demonstrated Red Bull's commitment to promoting daring feats and pushing the limits of human potential, aligning with the brand's image as a provider of energy and adventure.
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BRAND
COLOSSAL
An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered
C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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