Radisson Hotels - Feel the Love
Targeting - Travelers seeking exceptional experiences and personalized service during their hotel stay, including both leisure and business travelers.
Core Theme of the Campaign -
"Feel the Love" takes hospitality to a new level by adding a touch of surprise and delight, making guests feel valued and cherished during their stay.
About the
Campaign -
The Radisson Hotels "Feel the Love" campaign is a promotional initiative that aims to create memorable experiences for guests by offering personalized surprises, upgrades, and special treats during their stay at Radisson properties worldwide.
Formula applied by the Campaign to elicit customer action -
The campaign focuses on creating emotional connections with guests by going above and beyond their expectations, enhancing their overall stay with unexpected gestures of appreciation.
Business Title
A Look at
the Campaign
1. The "Feel the Love" campaign aims to surprise and delight guests throughout their stay, ensuring they feel welcomed and appreciated.
2. The campaign encompasses a range of personalized surprises, such as room upgrades, welcome amenities, complimentary treats, handwritten notes, and special gifts.
3. Radisson hotel staff are trained to anticipate guest preferences and tailor surprises accordingly, creating a unique and memorable experience for each individual.
4. The campaign is not limited to special occasions but experienced by any guest staying at a Radisson property, making it inclusive and accessible to all.
5. Guests be selected for a surprise based on factors such as loyalty program status, special requests, or simply as a random act of kindness.
6. The personalized surprises are carefully designed to create emotional connections and leave a lasting impression on guests, fostering loyalty and positive word-of-mouth.
7. The campaign incorporates social media engagement, allowing guests to share their "Feel the Love" experiences and tag Radisson, further amplifying the positive impact of the campaign.
8. Radisson's commitment to providing exceptional service and creating memorable moments aligns with the core values of the brand, ensuring that the campaign is consistent with the overall guest experience.
9. By embracing the "Feel the Love" campaign, Radisson Hotels aims to differentiate itself from competitors and position itself as a hotel brand that genuinely cares about their guests' satisfaction and happiness.
10. Overall, the "Feel the Love" campaign adds a personal touch to the guest experience, instilling a sense of warmth, appreciation, and surprise, making every stay at Radisson Hotels truly unforgettable.