Quick Base, a low-code application development platform, had been running the "Build Business Apps That Work" campaign. This marketing initiative aimed to highlight Quick Base's capabilities in enabling businesses to create custom applications that streamline their processes and improve productivity. Here are the key elements and characteristics of the "Build Business Apps That Work" campaign:

1. Slogan: The central slogan of the campaign, "Build Business Apps That Work," conveys the idea that Quick Base empowers organizations to create custom applications tailored to their specific needs, resulting in efficient and effective solutions.

2. Low-Code Platform: The campaign emphasizes Quick Base's low-code platform, which allows users to build applications with minimal coding experience. It targets business professionals, enabling them to create apps without extensive IT involvement.

3. Customization: Quick Base highlights the ease and flexibility of customizing applications to suit various business processes. The platform allows for the creation of a wide range of applications, from project management tools to data dashboards.

4. Improved Productivity: The campaign showcases how businesses can enhance productivity and efficiency by automating workflows, reducing manual tasks, and streamlining processes through Quick Base applications.

5. Cross-Industry Application: Quick Base's low-code platform is designed to be versatile and can be applied across different industries and departments. The campaign caters to a broad audience, including business leaders, IT professionals, and non-technical users.

6. Success Stories: Quick Base often features customer success stories and case studies to demonstrate how businesses have benefited from their platform. Real-world examples highlight the practical applications and results achieved.

7. Training and Support: The campaign did highlight Quick Base's training resources and customer support to assist users in harnessing the full potential of the platform.

8. Integration Capabilities: Quick Base's ability to integrate with other software and systems is a key selling point. The campaign did illustrate how applications built on Quick Base seamlessly connect with existing tools.

9. Security and Compliance: Given the importance of data security and compliance in many industries, the campaign did emphasize how Quick Base ensures data protection and adherence to regulatory standards.

10. Multi-Platform Marketing: Quick Base utilizes various marketing channels and platforms to promote the campaign, including digital advertising, social media, webinars, and its official website. The messaging is adapted to resonate with specific audiences.

11. Educational Content: The campaign did offer educational content such as webinars, whitepapers, and blog articles to inform and educate potential users about the benefits of low-code application development.

12. Brand Trust: Quick Base aims to establish trust in its brand by showcasing its track record, industry recognition, and customer testimonials.