PUBG Mobile - BLACKPINK Collaboration
Targeting - PUBG Mobile players who were also fans of BLACKPINK, as well as BLACKPINK fans who might be introduced to the game through this collaboration.
Core Theme of the Campaign -
This campaign was a fusion of gaming and music, leveraging the popularity of both PUBG Mobile and BLACKPINK to create an exciting and immersive experience for players, while also expanding the reach and fanbase of both entities in a mutually beneficial way.
About the
Campaign -
The PUBG Mobile BLACKPINK Collaboration Campaign was a partnership between the popular mobile game PUBG Mobile and the globally renowned K-pop girl group BLACKPINK, where the game incorporated exclusive BLACKPINK-themed content and events.
Formula applied by the Campaign to elicit customer action -
The highlight of this campaign was the integration of BLACKPINK's music and style into PUBG Mobile, offering a unique gaming experience for fans and players with special in-game items, themed events, and exclusive challenges.
Business Title
A Look at
the Campaign
1. Exclusive BLACKPINK-themed content: The campaign introduced new in-game items, such as player outfits, weapon skins, and emotes, featuring BLACKPINK's signature style and visual elements.
2. Themed events and challenges: PUBG Mobile incorporated special events and challenges where players could participate to earn exclusive rewards and prizes, further engaging the audience.
3. BLACKPINK member endorsements: Each BLACKPINK member actively promoted the collaboration on their social media platforms, building excitement and encouraging their fans to participate in the game.
4. Limited-time availability: The exclusive BLACKPINK content and events were time-limited, creating a sense of urgency and encouraging players to log in regularly to take part in the campaign.
5. The integration of music: BLACKPINK's hit songs were added to the game's soundtrack, creating an immersive experience where players could enjoy the music while playing.
6. Cross-promotion: PUBG Mobile and BLACKPINK mutually promoted the collaboration across their respective social media platforms, leveraging their large fan bases and increasing the campaign's visibility.
7. Community engagement: The campaign also fostered community engagement by encouraging players to share their in-game experiences and create content related to the collaboration, further amplifying the campaign's reach.
8. Celebratory virtual event: To mark the collaboration's success, a virtual concert event was held within the game, featuring a virtual BLACKPINK performance that players could attend.