Polaroid - Be Original. Be Polaroid.
Targeting - Creative individuals, photography enthusiasts, and those who value authenticity in their self-expression, spanning across generations with a focus on the millennial and Gen Z demographics.
Core Theme of the Campaign -
The campaign cleverly taps into the nostalgia associated with Polaroid while blending it with a modern twist, making it not just a photographic movement but a cultural statement about staying true to oneself.
About the
Campaign -
The "Be Original. Be Polaroid." campaign by Polaroid is a creative endeavor to celebrate individuality and authenticity, encouraging people to embrace their unique selves through the lens of the iconic Polaroid camera.
Formula applied by the Campaign to elicit customer action -
At the heart of the campaign is the revival of the instant photography experience, emphasizing the spontaneity and realness captured by Polaroid, fostering a sense of genuine self-expression in a digital age.
Business Title
A Look at
the Campaign
1. Iconic Revival: The campaign kicks off with a nod to Polaroid's rich history, showcasing its iconic cameras and the magic of instant film that captures moments in real-time.
2. OriginalMe: A social media movement encourages users to share their unique stories and moments captured with Polaroid, using the hashtag OriginalMe to build a community of authenticity.
3. Limited Edition Releases: Polaroid introduces special edition cameras and film packs, adding a collector's touch for enthusiasts who appreciate both the vintage charm and contemporary technology.
4. Collaborations with Influencers: Polaroid partners with diverse influencers and creators, spotlighting their individuality through visually striking Polaroid content that resonates with their followers.
5. Interactive Pop-Up Experiences: Immersive pop-up events and experiences across major cities allow people to engage with Polaroid products, creating and sharing their own instant memories.
6. Digital Content Series: A series of engaging videos and blog posts featuring behind-the-scenes looks at the campaign, interviews with influencers, and tutorials on creative Polaroid photography.
7. Originality Challenges: Weekly challenges on social media platforms encourage users to express their originality by interpreting themes through Polaroid photographs, fostering a sense of community and creativity.
8. User-Generated Content Gallery: Polaroid curates and showcases the best user-generated content on a dedicated online gallery, celebrating the diversity of moments captured by individuals worldwide.
9. Educational Workshops: Polaroid organizes workshops in collaboration with art institutions and influencers, aiming to educate and inspire aspiring photographers on the art of instant photography.
10. Sustainability Commitment: In line with modern values, Polaroid emphasizes its commitment to sustainability by promoting eco-friendly practices in production and encouraging users to recycle film cartridges.