Pizza Hut - MDA campaign
Targeting - A wide audience, especially those who enjoy unique and interactive brand experiences. Pizza Hut aims to engage social media users, food enthusiasts, and Individuals looking for a playful and rewarding dining experience.
Core Theme of the Campaign -
The campaign turns the traditional idea of encouraging social media sharing on its head by rewarding customers for not sharing. It plays on the desire for exclusivity and creates a fun and engaging experience around Pizza Hut's new Melts.
About the
Campaign -
Pizza Hut's "MDA" (Melts Disclosure Agreement) campaign introduces a new food category called "Melts" with a unique twist. The campaign encourages customers not to share their Melts on social media, creating an element of exclusivity.
Formula applied by the Campaign to elicit customer action -
The standout feature is the "MDA," where Pizza Hut invites customers to sign an agreement not to share images of their Melts on social media. Those who comply have a chance to win $100, adding a playful and interactive aspect to the campaign.
Business Title
A Look at
the Campaign
- Introduction of Melts: Launches a new food category, Melts, as the centerpiece of the campaign.
- "MDA" Agreement: Encourages customers not to share Melts on social media in exchange for a chance to win $100.
- Exclusivity Element: Creates a sense of exclusivity by limiting the sharing of Melts.
- Playful Interaction: Engages customers in a playful and interactive campaign experience.
- Reward Incentive: Offers a financial reward to customers who participate in the "MDA."
- Innovation in Marketing: Takes a novel approach by rewarding customers for not sharing content.
- Social Media Engagement: Utilizes social media as a platform for the campaign, leveraging the trend of food-sharing on these platforms.
- Brand Awareness: Aims to increase brand awareness and create buzz around Pizza Hut's new offering.