OxiClean - The Science of Clean
Targeting - Individuals who value effective, science-backed cleaning solutions and are seeking innovative products to tackle tough stains and maintain the cleanliness of their clothes and household items.
Core Theme of the Campaign -
The campaign brings a scientific approach to cleaning, breaking down the chemistry and technology behind OxiClean's cleaning process, making it intriguing and educational for consumers.
About the
Campaign -
The OxiClean "The Science of Clean" campaign is a marketing campaign that highlights the advanced cleaning technology and effectiveness of OxiClean products through scientific explanations and demonstrations.
Formula applied by the Campaign to elicit customer action -
The emphasis on the science behind the cleaning power of OxiClean, showcasing how its unique formula tackles tough stains and leaves fabrics cleaner and brighter.
Business Title
A Look at
the Campaign
1. The campaign starts by introducing the audience to the science behind cleaning and how stains are formed, captivating their attention by explaining the chemistry behind it.
2. OxiClean showcases how its products utilize oxygen-based cleaning agents to break down and remove stains at a molecular level, providing a deeper clean compared to traditional cleaning methods.
3. The campaign features demonstrations of OxiClean products in action, showcasing their effectiveness in removing stubborn stains, revitalizing dingy fabrics, and restoring the original brightness of clothes and household items.
4. OxiClean partners with experts in the field of chemistry or cleaning science to provide educational content, explaining the scientific principles behind the cleaning process and how OxiClean products utilize these principles.
5. The campaign utilizes before-and-after visuals and testimonials from real customers to showcase the transformational power of OxiClean, making it relatable and trustworthy for consumers.
6. OxiClean highlights its product range, including specific formulations for different types of stains, fabrics, and surfaces, catering to specific cleaning needs.
7. The campaign integrates digital platforms, such as social media and the OxiClean website, to provide additional educational content, cleaning tips and tricks, and interactive elements that engage and educate the audience.
8. OxiClean collaborates with influencers or experts in home cleaning or laundry care to create content that demonstrates the effectiveness and versatility of OxiClean products in real-life situations.
9. The campaign emphasizes the convenience and ease of use of OxiClean products, showcasing how a simple application or addition of OxiClean to a cleaning routine can yield remarkable results.
10. Overall, "The Science of Clean" campaign by OxiClean aims to educate and inspire consumers by showcasing the advanced cleaning technology behind their products, highlighting their ability to deliver effective, science-backed cleaning solutions for a wide range of stain and fabric challenges.