Orkin - Orkinstra Campaign
Homeowners: Individuals concerned about pest control and interested in innovative pest management solutions.
Local Communities: Residents in areas affected by the cicada emergence who may be engaged by local events and promotions.
Families: Those looking for unique and entertaining community events.
Orkin Customers: Existing customers and potential clients who are familiar with Orkin’s services and interested in brand engagement.
Core Theme of the Campaign -
An interesting aspect of the campaign is its creative fusion of pest control with musical performance. By celebrating the cicada emergence through a live orchestral event, Orkin engages audiences in a fun and unexpected way, turning a pest issue into a memorable and entertaining experience. This approach helps position Orkin as a brand that not only addresses pest problems but also embraces and celebrates unique events.
About the
Campaign -
The “Orkinstra” campaign by Orkin celebrates the historic emergence of a double cicada brood with a unique event featuring a live performance by the “Orkinstra,” an orchestra made up of cicada-inspired instruments. The campaign creatively integrates the theme of cicadas with Orkin’s pest control services, blending entertainment with brand promotion.
Formula applied by the Campaign to elicit customer action -
The highlight of the campaign is the live “Orkinstra” event, where an orchestra of cicada-inspired instruments performs to commemorate the simultaneous emergence of two cicada broods. The event uses innovative and visually captivating instruments, creating a memorable experience that ties into Orkin’s pest control expertise.
A Look at the Campaign
Creative Event: Features a live performance by the “Orkinstra,” an orchestra with cicada-inspired instruments.
Unique Celebration: Commemorates the rare emergence of a double cicada brood, turning a pest issue into an engaging event.
Brand Integration: Blends entertainment with Orkin’s pest control services, showcasing the brand in a creative light.
Community Engagement: Appeals to local communities affected by the cicada emergence, creating a sense of connection and engagement.
Innovative Instruments: Uses visually captivating and unique cicada-inspired instruments to enhance the event’s appeal.
Fun and Memorable: Provides a memorable and entertaining experience that ties back to Orkin’s brand identity.
Targeted Audience: Engages homeowners, local communities, and families through a unique and relevant event.
Brand Positioning: Positions Orkin as a brand that embraces unique events and offers creative solutions to pest control issues.