Oreo's "Daily Twist"
Targeting - Social media followers
Core Theme of the Campaign -
Uses creativity and daily content to maintain brand engagement.
About the
Campaign -
Features daily images of creatively themed Oreo cookies to engage and entertain fans.
Formula applied by the Campaign to elicit customer action -
Generates daily excitement and interaction with Oreo's products.
Business Title
A Look at
the Campaign
the Oreo "Daily Twist" campaign was a creative and innovative marketing campaign executed by Oreo, the popular cookie brand owned by Mondelez International. This campaign was launched in 2012 as part of Oreo's 100th-anniversary celebrations. The "Daily Twist" campaign was designed to engage consumers and celebrate cultural moments by featuring daily, real-time advertisements that incorporated Oreo cookies in clever and timely ways.
Here's a breakdown of the key elements of the Oreo "Daily Twist" campaign:
1. Daily Creativity: The central idea of the campaign was to post a new image or illustration every day for 100 days on Oreo's social media channels. Each of these images showcased an Oreo cookie in a unique and creative way, often tying into a significant event, holiday, or pop culture moment happening on that particular day. The campaign aimed to demonstrate the versatility of Oreo cookies and their ability to be a part of daily life.
2. Timeliness: The "Daily Twist" campaign was successful because it was real-time and responsive to current events. For example, on the day of the Mars rover landing, Oreo posted an image of an Oreo cookie with "Mars 08.05.12" etched into it. This real-time approach allowed Oreo to stay relevant and engage with its audience in a dynamic way.
3. Clever and Shareable Content: Many of the images created for the campaign were clever, witty, and highly shareable. They often incorporated wordplay or visual puns that resonated with the audience. This encouraged people to not only like and comment on the posts but also to share them with their own social networks, increasing the campaign's reach.
4. Community Engagement: Oreo encouraged its social media followers to participate by asking questions, sharing their own Oreo-themed ideas, and engaging in conversations related to the daily posts. This created a sense of community and engagement around the brand.
5. Variety: The campaign featured a wide range of themes, from honoring holidays like Halloween to celebrating historical events like the Mars rover landing. This variety helped keep the campaign fresh and engaging.
6. Global Appeal: While Oreo is an American brand, the campaign had a global appeal. It resonated with people from different cultures and backgrounds, showcasing the universality of the brand.
The "Daily Twist" campaign was considered a huge success for Oreo. It demonstrated the brand's ability to adapt to digital marketing and engage with its audience in a fun and creative way. It also showcased the power of real-time marketing and social media in building brand awareness and fostering brand loyalty.
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An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
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C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
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Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
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BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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