Oregon Tourism - Extraordinary is Ordinary Campaign
Targeting - A broad audience, including potential tourists, travel enthusiasts, and Individuals seeking unique travel experiences. It aimed to attract those interested in nature, adventure, and exploring diverse destinations
Core Theme of the Campaign -
The campaign took an unconventional approach by celebrating the everyday beauty of Oregon, challenging the perception of what is considered extraordinary and inviting visitors to experience the state's unique charm.
About the
Campaign -
Oregon Tourism launched the "Extraordinary is Ordinary" campaign to showcase the state's natural beauty and diverse attractions, encouraging tourism.
Formula applied by the Campaign to elicit customer action -
The campaign's focal point was capturing and promoting Oregon's stunning landscapes and unique regions, emphasizing the idea that what might be ordinary in Oregon is extraordinary elsewhere.
Business Title
A Look at
the Campaign
- Nature Emphasis: Highlighted Oregon's natural wonders, from coastal landscapes to mountainous terrains.
- Unique Regions: Showcased different regions, each offering a distinctive experience.
- Challenge Perception: Encouraged viewers to redefine what they consider ordinary and extraordinary.
- Call to Action: Invited tourists to explore Oregon's extraordinary destinations.
- Media Coverage: Gained attention through various media channels.
- Summer Focus: Launched as a summer campaign to attract seasonal travelers.
- Local Charm: Captured the essence of local communities and their unique contributions.
- Positive Messaging: Created a positive and inviting atmosphere to inspire travel.