Orchard/ Ocean Spray - Cranberry sauce
Targeting - The younger generation (Gen Z) and those passionate about cranberry sauce preparation. It seeks to connect with Individuals who appreciate humor and a modern twist on tradition.
Core Theme of the Campaign -
The campaign takes an absurd and playful approach, infusing humor into the traditional appreciation of cranberry sauce preparation. It features playful grandmothers, adding a unique touch to the narrative.
About the
Campaign -
Ocean Spray, in collaboration with Orchard Creative, launched a vibrant and playful campaign celebrating cranberry sauce, with a special focus on the holiday season.
Formula applied by the Campaign to elicit customer action -
The "Power your holidays" commercial, showcasing three jellied cranberry sauces in a humorous and engaging manner.
Business Title
A Look at
the Campaign
- Ocean Spray, known for its cranberry products, collaborated with Orchard Creative for a lively cranberry sauce campaign.
- The "Power your holidays" commercial is a standout, showcasing the joy of cranberry sauce with a humorous touch.
- Playful grandmothers are featured, adding a delightful and unexpected element to the campaign.
- The campaign's creative execution earned it recognition as part of the "Best Small Agencies 2023."
- Orchestrated by Orchard Creative, the campaign successfully combines tradition with a fresh and engaging perspective.
- Two TV spots focus on Diet Cranberry Juice Cocktail and the new Immunity product from Ocean Spray's Better For You Beverage Line.
- The campaign not only celebrates cranberry sauce but also introduces a modern and humorous narrative, making it memorable for the audience.