On Sportswear - Dream Together Campaign
The target audience includes young, aspirational individuals who are interested in both fashion and performance sportswear. It particularly appeals to those who value high-quality, stylish products and are inspired by celebrity influence and motivational themes.
Core Theme of the Campaign -
An interesting take on the campaign is how it combines high fashion with sportswear in a way that feels both aspirational and attainable. Zendaya’s involvement not only boosts the campaign’s visibility but also connects the idea of dreaming big with tangible, high-quality sportswear.
About the
Campaign -
The "Dream Together" campaign by On Sportswear features Zendaya and focuses on bringing dreams and aspirations to life through vibrant and dynamic visuals. The campaign highlights On's innovative footwear, using Zendaya’s influence to emphasize the brand’s commitment to inspiring individuals to achieve their best.
Formula applied by the Campaign to elicit customer action -
The highlight of the campaign is Zendaya’s energetic and captivating presence, combined with visually striking and imaginative elements that bring the concept of “dreaming together” to life. The use of vibrant colors and dynamic motion in the visuals underscores the campaign’s theme of inspiration and ambition.
A Look at the Campaign
The campaign centers on Zendaya, using her influence to promote On Sportswear’s footwear.
It features vibrant, dynamic visuals that symbolize the idea of “dreaming together” and achieving one’s aspirations.
The campaign combines elements of high fashion with sportswear, creating a visually engaging and inspirational message.
Zendaya’s involvement adds a layer of celebrity appeal, making the campaign more relatable and aspirational.
The use of vivid colors and imaginative scenes highlights the footwear’s stylish and performance-oriented features.
The campaign’s messaging focuses on the idea of collaboration and collective ambition, resonating with a younger, aspirational audience.
The visuals are designed to be both eye-catching and motivational, aligning with the campaign’s theme of dreaming big.
Overall, the campaign effectively blends fashion and sportswear to create a compelling and engaging narrative.