Ocado - Inspired Choices Campaign
Targeting - A broad audience of online shoppers, emphasizing the diverse and extensive choices available on the Ocado platform. The use of humor suggests an appeal to a wide demographic seeking a more enjoyable shopping experience.
Core Theme of the Campaign -
Ocado takes a comedic direction with the campaign, showcasing naturally observed moments of everyday life. The word association creative adds an element of fun to the process of adding items to the online basket, making it more engaging for the audience.
About the
Campaign -
The "Inspired Choices" campaign by Ocado, launched on July 4th, revolves around the core proposition of providing customers with more choice in their shopping experience. It aims to highlight the inspiration behind customer shopping habits.
Formula applied by the Campaign to elicit customer action -
The light-hearted humor, utilizing word association creative to depict customers adding products to their online baskets as inspiration strikes. This approach adds a touch of relatability and joy to the shopping experience.
Business Title
A Look at
the Campaign
- Launched on July 4th, the "Inspired Choices" campaign by Ocado focuses on providing customers with more choices in their shopping.
- The campaign highlights the humor in everyday life, encouraging customers to add products to their online baskets in moments of inspiration.
- It takes a light-hearted approach, adding a touch of joy to the shopping experience.
- The word association creative showcases relatable scenarios, making the campaign more engaging.
- Targets a broad audience of online shoppers, emphasizing the diverse range of choices available on Ocado.
- A departure from traditional advertising, the campaign embraces a more comedic and relatable tone.
- Marks the launch of a new brand platform for Ocado, reinforcing its commitment to offering a wide variety of choices to customers.
- Utilizes the campaign theme "Inspired Choices" to communicate the core proposition of the brand.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Plans
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
Pitch
Perusals
Products