Not on the high street - Dont Gift Campaign
Targeting - Individuals participating in the Christmas gift-giving tradition, urging them to be mindful of their choices. It appeals to those seeking unique and meaningful gifts while advocating for a more sustainable approach to gifting.
Core Theme of the Campaign -
The use of 3D billboards to visually highlight the consequences of wasteful gifting. These billboards serve as a powerful reminder to reconsider our gift-giving practices and opt for more thoughtful choices.
About the
Campaign -
The "Don't Gift" campaign by Not on the High Street is an initiative encouraging thoughtful and sustainable gifting during the Christmas season. It aims to discourage wasteful and unnecessary gifts that contribute to landfill waste.
Formula applied by the Campaign to elicit customer action -
The campaign prominently features a "Not Gifts" range, emphasizing meaningful alternatives to traditional gifts. It seeks to shift the focus from materialistic presents to more thoughtful and lasting experiences.
Business Title
A Look at
the Campaign
- Not on the High Street's "Don't Gift" campaign promotes thoughtful and sustainable gifting.
- The campaign discourages wasteful gifts that contribute to environmental issues.
- A featured "Not Gifts" range offers alternatives to traditional presents.
- 3D billboards visually emphasize the impact of thoughtless gifting on the environment.
- The initiative encourages a shift towards more meaningful and lasting experiences.
- Not on the High Street aims to redefine the Christmas gift-giving narrative.
- The campaign aligns with broader efforts to promote eco-friendly and mindful consumer choices.
- By advocating for conscious gifting, the campaign contributes to a more sustainable holiday season.