Norwich City FC - Check in on those around you Campaign
Targeting - Football fans, the local community, and The general public. By leveraging the popularity and reach of football, Norwich City FC aims to engage in conversations about mental health.
Core Theme of the Campaign -
An interesting aspect of the campaign is its simplicity and authenticity. By using the setting of a football stadium, a place often associated with camaraderie, the campaign effectively communicates the universal need for social connection and compassion.
About the
Campaign -
Norwich City FC's "Check in on Those Around You" campaign is a powerful initiative aimed at raising awareness about mental health. The campaign utilizes a poignant video that emphasizes the importance of checking in on friends, family, and colleagues to support their mental well-being.
Formula applied by the Campaign to elicit customer action -
The emotionally charged video that showcases the impact of loneliness and the significance of human connection. It closes with a lone scarf on an empty stadium seat, reinforcing the message to "check in on those around you."
Business Title
A Look at
the Campaign
- Norwich City FC's campaign leverages a poignant video to raise awareness about mental health.
- The video emphasizes the importance of checking in on friends and loved ones to support their mental well-being.
- The campaign utilizes the symbolic imagery of a lonely scarf on an empty stadium seat to drive home the message.
- It encourages viewers to be proactive in fostering human connections and combating loneliness.
- Norwich City FC uses its platform to address the global issue of mental health, emphasizing the need for community support.
- The campaign has gained widespread attention and praise for its emotional impact and relatability.
- Through a simple yet profound message, the football club underscores the role of empathy in building a supportive community.
- "Check in on Those Around You" aligns with the broader societal conversation about mental health, fostering openness and understanding.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
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Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
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BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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