Nomi health - Go fund yourself campaign
Targeting - Individuals frustrated with the current healthcare system, emphasizing the need for change. It aims to resonate with a broad demographic concerned about healthcare costs and transparency.
Core Theme of the Campaign -
"Go Fund Yourself" takes a direct and provocative approach, encouraging individuals to take charge of their healthcare. The campaign urges for a reimagining of the healthcare system and empowers people to demand a more accessible and affordable model.
About the
Campaign -
Nomi Health's "Go Fund Yourself" campaign is a bold initiative aimed at addressing issues within the American healthcare system. Launched in November 2022, the campaign challenges the existing healthcare model, emphasizing the need for transparency, lower costs, and improved accessibility.
Formula applied by the Campaign to elicit customer action -
The campaign's central message revolves around advocating for meaningful change in the healthcare industry. It specifically calls attention to the burden placed on individuals and the lack of transparency in healthcare pricing
Business Title
A Look at
the Campaign
- Launch Date: November 2022.
- Creative Agency: Arnold Worldwide.
- Debut Event: Unveiled at HLTH, one of the industry's significant events in Las Vegas.
- Key Message: Advocacy for transparency, lower costs, and increased access in healthcare.
- Provocative Slogan: "Go Fund Yourself" challenges the status quo.
- Empowerment Theme: Encourages individuals to demand a better healthcare system.
- Prominent Platform: Featured across various channels, including social media and events.
- Initial Response: Gained attention for its direct and impactful messaging.