"Find Your Greatness" is another notable marketing campaign by Nike, and it was launched during the 2012 London Olympics. This campaign was designed to inspire and motivate people of all levels of athleticism to discover their own potential for greatness. Here's an explanation of the "Find Your Greatness" campaign:

1. Olympic Connection: Nike strategically timed the campaign to coincide with the London Olympics, a time when the world's attention was focused on elite athletes and their achievements. However, the campaign's message was not limited to Olympic-level greatness but extended to individuals from all walks of life.

2. Universal Appeal: Unlike many sports advertising campaigns that often feature elite athletes, "Find Your Greatness" celebrated the idea that greatness exists within everyone. It emphasized that greatness is not solely defined by winning gold medals but can be found in everyday activities and personal achievements.

3. Everyday Athletes: The campaign showcased ordinary people engaging in various physical activities, from running and cycling to swimming and skateboarding. This approach made the campaign relatable to a wide audience and encouraged people to see themselves as athletes, regardless of their skill level or experience.

4. Narrative Storytelling: Nike created a series of compelling commercials and ads that told the stories of individuals who were pushing their limits and striving for personal greatness. These narratives were emotionally charged and connected with viewers on a human level.

5. Global Reach: "Find Your Greatness" was a global campaign, and Nike featured stories and individuals from various countries and cultures, emphasizing the universal nature of the pursuit of greatness.

6. Digital and Social Media: Nike leveraged digital and social media platforms to encourage people to share their own stories of greatness using the hashtag #FindYourGreatness. This user-generated content added a participatory element to the campaign and further extended its reach.

7. Minimal Branding: Unlike some Nike campaigns that prominently feature the brand's products, "Find Your Greatness" had minimal branding. The Nike swoosh logo was present but not overwhelmingly so, allowing the campaign's message to take center stage.

8. Positive Reinforcement: The campaign's message was positive and uplifting, focusing on the idea that anyone can achieve greatness through determination, effort, and perseverance. It countered the notion that greatness is reserved only for the elite few.

9. Legacy: "Find Your Greatness" left a lasting legacy for Nike. It continued to be referenced and remembered years after its launch, and the campaign's message of personal empowerment remains relevant and resonant.

In summary, Nike's "Find Your Greatness" campaign was a departure from the traditional sports marketing approach by celebrating the pursuit of personal greatness among everyday individuals. It encouraged people to see themselves as athletes and to push their boundaries in their chosen activities. The campaign's inclusive and motivational message struck a chord with a global audience and contributed to Nike's reputation as a brand that inspires and empowers.