NHS blood and transplant - The giving type campaign
Targeting - Individuals eligible to donate blood, with a specific emphasis on reaching urgently needed black donors. The campaign aims to engage a diverse demographic, promoting inclusivity in blood donation efforts
Core Theme of the Campaign -
The campaign's interesting approach involves categorizing individuals into "giving types," showcasing the various motivations and characteristics of donors. This personalized approach makes the campaign relatable and encourages a sense of community and shared responsibility for blood donation
About the
Campaign -
The NHS Blood and Transplant "Giving Type" campaign encourages individuals to discover their giving type by donating blood or plasma. It aims to raise awareness about the importance of blood donation and highlights different "giving types" based on individuals' characteristics and motivations
Formula applied by the Campaign to elicit customer action -
The campaign's focus is on urgently needed black donors, featuring British actor, rapper, and comedian in its promotional activities. By highlighting diverse giving types, it encourages a broad range of individuals to contribute to blood donation efforts
Business Title
A Look at
the Campaign
- Encourages individuals to discover their "giving type" through blood or plasma donation.
- Raises awareness about the importance of blood donation.
- Highlights diverse "giving types" based on individual characteristics and motivations.
- Focuses on urgently needed black donors in promotional activities.
- Personalized approach categorizes donors into relatable groups.
- Promotes a sense of community and shared responsibility for blood donation.
- Targets a diverse audience eligible for blood donation.
- Emphasizes inclusivity in blood donation efforts.