Netflix - Stranger Things
Targeting - Fans of the show, specifically those who were already invested in the world of Stranger Things and were to engage with the marketing efforts.
Core Theme of the Campaign -
The campaign cleverly tapped into the series' 1980s setting, leveraging nostalgia to create an emotional connection with the target audience.
About the
Campaign -
The Netflix Stranger Things campaign was an immersive marketing strategy that aimed to create buzz and anticipation for the release of the series' third season.
Formula applied by the Campaign to elicit customer action -
The campaign utilized a mix of nostalgia, experiential marketing, and interactive elements to engage fans and transport them into the world of Stranger Things.
Business Title
A Look at
the Campaign
1. Netflix partnered with various brands and businesses to create real-life experiences that resembled different aspects of the show. Examples included the creation of a pop-up arcade, a Scoops Ahoy ice cream truck, and a replica of the Starcourt Mall.
2. Fans were encouraged to visit these locations to fully immerse themselves in the Stranger Things universe and take part in interactive activities.
3. The campaign also featured online elements, such as social media challenges and puzzles, where fans could uncover hidden clues and easter eggs related to the upcoming season.
4. Teasers and trailers were released periodically, building anticipation and keeping fans engaged throughout the campaign.
5. Netflix organized Stranger Things-themed events, such as screenings and panel discussions, where fans could gather and celebrate the show together.
6. Some lucky fans were even surprised with personalized experiences, including visits from the show's actors, to further generate excitement.
7. The campaign successfully harnessed the power of fandom, encouraging fans to share their experiences on social media and generate organic buzz.
8. By merging the real world with the fictional world of Stranger Things, the campaign effectively blurred the lines between marketing and entertainment, contributing to its overall success.
9. This immersive approach allowed fans to feel actively involved in the promotion of the show, creating a sense of community and strengthening their connection to the series.
10. Overall, the Stranger Things campaign demonstrated the power of experiential marketing and leveraged nostalgia to create a unique, engaging, and highly successful promotional campaign.