Native - Everyone has a story to smell
Targeting - Individuals who appreciate the emotional and personal aspects of scents. The campaign is likely to resonate with those who seek a deeper connection with their personal care products and value the stories behind the fragrances they use.
Core Theme of the Campaign -
The campaign takes a novel approach by focusing on the storytelling aspect of scents. It goes beyond traditional fragrance marketing by associating each scent with a personal narrative, making the product more than just a fragrance but a vessel for memories.
About the
Campaign -
Native's "Everyone Has a Story to Smell" campaign is an olfactory-themed marketing initiative that explores the connection between personal narratives and scents. The campaign aims to evoke emotions and memories through unique and distinctive fragrances.
Formula applied by the Campaign to elicit customer action -
The standout feature is the emphasis on individual stories associated with specific scents. Native leverages the power of storytelling to create a sensory experience, encouraging consumers to connect emotionally with fragrances.
Business Title
A Look at
the Campaign
- Narrative-driven Fragrances: Each fragrance is accompanied by a unique story, creating a narrative around the scent.
- Emotional Connection: Aims to establish an emotional connection with consumers by tapping into their memories and experiences.
- Personalized Experience: Offers a personalized experience by allowing consumers to relate their own stories to the fragrances.
- Sensory Exploration: Encourages consumers to explore scents not just as products but as sensory journeys.
- Brand Differentiation: Stands out in the market by intertwining storytelling with fragrance, providing a unique selling proposition.
- Engagement on Multiple Levels: Engages consumers not only on a sensory level but also on an emotional and narrative level.
- Diverse Fragrance Range: Presents a diverse range of fragrances to cater to various preferences and stories.
- Holistic Brand Experience: Aims to create a holistic brand experience that goes beyond the product itself.