Mr. Clean's "Cleaner of Your Dreams" Super Bowl Ad
Targeting - Super Bowl viewers, those seeking humor.
Core Theme of the Campaign -
Creates a playful and entertaining Super Bowl commercial.
About the
Campaign -
Features Mr. Clean as a charming and efficient cleaner in a humorous Super Bowl ad.
Formula applied by the Campaign to elicit customer action -
Combines humor and memorable branding for Mr. Clean.
Business Title
A Look at
the Campaign
Mr. Clean's "Cleaner of Your Dreams" Super Bowl ad is a memorable and humorous television commercial that aired during the Super Bowl, one of the most-watched sporting events in the United States. The ad was part of a marketing campaign by Mr. Clean, a well-known brand of household cleaning products. Here's an overview of the "Cleaner of Your Dreams" Super Bowl ad:
Summary:
- Premiere Date: The ad originally aired during Super Bowl LI on February 5, 2017.
- Duration: Super Bowl ads typically run for 30 seconds to a minute.
Key Elements:
- Character: The ad features the iconic Mr. Clean character, who is known for his clean-shaven head, white t-shirt, and earring. In this ad, Mr. Clean comes to life as a live-action character.
- Scenario: The ad opens with a woman cleaning her home, looking somewhat tired and frustrated. Suddenly, Mr. Clean magically appears in her kitchen, much to her surprise.
- Dancing and Cleaning: The ad showcases Mr. Clean performing a playful and seductive dance while cleaning the woman's home. The dance is intended to be humorous and entertaining.
- Transformation: As Mr. Clean cleans, he transforms into a more attractive, charismatic, and younger version of himself. His transformation intrigues and impresses the woman, who watches in astonishment.
- Catchy Jingle: The ad features a catchy jingle with the lyrics "Mr. Clean, Mr. Clean." The music adds to the upbeat and entertaining nature of the commercial.
Message and Humor:
The "Cleaner of Your Dreams" Super Bowl ad employs humor and a touch of fantasy to convey the message that Mr. Clean products are so effective at cleaning that they can make cleaning tasks more enjoyable and even glamorous. The ad uses humor and a playful tone to engage viewers and leave a memorable impression.
Super Bowl ads often aim to stand out, entertain, and create buzz during the highly competitive and high-profile Super Bowl advertising slots, and the "Cleaner of Your Dreams" ad succeeded in achieving that goal. It generated significant attention and discussion in the days following its Super Bowl debut.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
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Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
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BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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