Movember - Where's my mate campaign
Targeting - Individuals who are sports enthusiasts and The general public. The campaign seeks to engage people in conversations about mental health and encourage them to support each other.
Core Theme of the Campaign -
The campaign creatively leverages the sports environment, employing the emptiness of stadium seats to symbolize the absence of a friend and spark discussions on mental health and the importance of connection.
About the
Campaign -
Movember's 'Where's My Mate?' campaign is part of their broader initiative to tackle men's health issues, including mental health and suicide prevention. The campaign utilizes a unique approach, featuring empty football stadium seats with the phrase 'Where's My Mate?' to raise awareness and encourage conversations about the importance of checking in on friends.
Formula applied by the Campaign to elicit customer action -
The standout feature is the use of empty stadium seats as a powerful visual representation, asking a poignant question that prompts reflection on the well-being of friends and loved ones
Business Title
A Look at
the Campaign
- Visual Impact: Empty stadium seats with 'Where's My Mate?' message.
- Symbolic Representation: Highlighting the void left by mental health struggles.
- Sports Setting: Leveraging the context of football stadiums.
- Conversation Starter: Prompts discussions on mental health awareness.
- Men's Health Focus: Part of Movember's broader mission on men's health.
- Community Engagement: Involving local football clubs in the campaign.
- Awareness and Prevention: Aims to prevent suicide through awareness.
- Social Media Presence: Utilizing online platforms for wider reach.