Meta - Halloween Thrillboards Campaign
Targeting - A broad audience, especially those interested in technology-driven experiences. Halloween enthusiasts, tech-savvy Individuals, and The general public who enjoy interactive and visually captivating content are key demographics.
Core Theme of the Campaign -
Meta takes a cutting-edge approach by leveraging mixed reality to enhance the traditional billboard concept. This innovative twist provides a memorable and immersive experience for the audience, standing out from conventional Halloween campaigns.
About the
Campaign -
The Meta Halloween Thrillboards Campaign is an immersive mixed reality experience launched during the Halloween season. It involves the creation of interactive and engaging digital billboards.
Formula applied by the Campaign to elicit customer action -
The campaign's standout feature is the use of mixed reality technology to bring Halloween-themed content to life on billboards. It blends the physical and digital worlds, creating a unique and thrilling experience for viewers.
Business Title
A Look at
the Campaign
- Meta, in collaboration with various agencies, introduced Halloween Thrillboards using mixed reality technology.
- The campaign aimed to elevate the Halloween experience by merging physical billboards with digital, interactive elements.
- Viewers could engage with the billboards through augmented reality, experiencing spooky and captivating visuals.
- Leveraging the immersive nature of mixed reality, Meta aimed to create a buzz and generate excitement during the Halloween season.
- The Thrillboards served as a creative showcase of Meta's capabilities in blending virtual and real-world experiences.
- Meta aimed to provide a memorable and shareable experience, tapping into the trend of interactive advertising.
- The campaign aligned with Meta's broader strategy of exploring innovative applications of augmented and virtual reality in advertising.
- Through the Halloween Thrillboards, Meta showcased the potential of mixed reality in creating engaging and attention-grabbing campaigns.