Melia Hotels International - Soul Matters
Targeting - Travelers who seek more than just a typical hotel experience, but rather desire an immersive and soul-enriching stay.
Core Theme of the Campaign -
Melia Hotels International embraces the idea that travel is not just about accommodation, but also about the soulful connections made and the personal growth experienced during the journey.
About the
Campaign -
The Melia Hotels International Soul Matters Campaign is a brand initiative that focuses on enriching guest experiences by offering unique, soulful and authentic moments during their stay.
Formula applied by the Campaign to elicit customer action -
The campaign aims to go beyond traditional hospitality by providing guests with meaningful and transformative experiences that connect them to local cultures and create lasting memories.
Business Title
A Look at
the Campaign
1. The Melia Hotels International Soul Matters Campaign goes beyond the conventional hotel concept by focusing on providing guests with soulful experiences that touch their hearts and minds.
2. The campaign recognizes that travel is not just about finding a place to sleep, but about immersing oneself in local cultures, connecting with people, and creating meaningful memories.
3. Melia Hotels International aims to create spaces where guests can truly feel the soul of their destination and forge a deep connection with the local environment and communities.
4. The campaign offers a range of unique experiences that promote personal growth, well-being, and cultural discovery, such as wellness activities, culinary experiences, local excursions, and immersive workshops.
5. Through partnerships with local artisans, musicians, chefs, and cultural experts, the campaign ensures authenticity and a genuine reflection of the destination's spirit.
6. Melia Hotels International incorporates sustainable practices in line with the campaign's ethos, promoting responsible tourism and supporting local communities.
7. The campaign curates spaces within the hotels, such as art installations and libraries, that inspire reflection, connection, and personal exploration.
8. Soul Matters aims to leave a lasting impact on guests, providing them with transformative moments that exceed their expectations and create memories they will carry with them long after their stay.
9. By embracing the soulful aspect of travel, Melia Hotels International aims to differentiate itself and create a loyal community of travelers who seek more than just a temporary place to rest, but a profound and enriching experience.
10. Ultimately, the Soul Matters Campaign embodies Melia Hotels International's commitment to delivering meaningful, soul-enriching hospitality that connects guests with the essence of their destination and leaves a lasting imprint on their souls.