Meiomi - Discover Meiomi
Targeting - Wine connoisseurs and enthusiasts who appreciate the finer details of winemaking, and those seeking a multisensory experience to complement their enjoyment of Meiomi wines.
Core Theme of the Campaign -
Through a blend of virtual experiences, storytelling, and sensory engagement, Discover Meiomi offers a unique perspective on wine appreciation, transforming it into a journey of discovery and connection.
About the
Campaign -
Meiomi's Discover Meiomi campaign is an immersive marketing initiative designed to captivate wine enthusiasts, inviting them to explore the rich flavors and stories behind Meiomi wines.
Formula applied by the Campaign to elicit customer action -
The campaign shines a spotlight on Meiomi's distinct wines, weaving a narrative that goes beyond the taste buds, delving into the craftsmanship and artistry that defines each bottle.
Business Title
A Look at
the Campaign
1. Virtual Vineyard Tours: Transporting participants to Meiomi's vineyards, the campaign provides an immersive virtual tour, allowing enthusiasts to witness the winemaking process firsthand.
2. Masterclass Tastings: Conducted by Meiomi's expert winemakers, these interactive tastings unravel the complexities of Meiomi wines, guiding participants through a nuanced exploration of flavors.
3. Storytelling Sessions: Unveiling the heritage and inspirations behind each varietal, the campaign incorporates storytelling sessions that add a layer of depth to the wine-drinking experience.
4. Limited-Edition Releases: Exclusive to the campaign, Meiomi introduces limited-edition wine releases, enticing collectors and enthusiasts with unique blends and packaging.
5. Sensory Kits: Delivered to participants, these kits include aroma samples, flavor profiles, and tactile elements, enhancing the sensory exploration of Meiomi wines from the comfort of home.
6. Social Media Challenges: Engaging the online community, the campaign encourages users to share their personalized Meiomi experiences through challenges, fostering a sense of community among wine lovers.
7. Collaborations with Influencers: Meiomi partners with influencers and experts in the wine industry, amplifying the campaign's reach and credibility among a broader audience.
8. Interactive Website: A dedicated website serves as the hub for the campaign, featuring dynamic content, live events, and an e-commerce platform for exclusive purchases.
9. Customer Feedback Integration: Actively seeking and showcasing customer feedback, Discover Meiomi creates a feedback loop, allowing the brand to evolve based on consumer preferences and experiences.
10. Culmination Event: The campaign culminates in a grand virtual event, bringing together participants, winemakers, and influencers for a celebration of Meiomi's rich legacy and the shared passion for exceptional wines.