1. The What Matters Campaign is an important social initiative undertaken by McKinsey, a renowned global management consulting firm.

2. The campaign aims to tackle pressing global challenges and contribute to sustainable development by engaging with diverse stakeholders.

3. McKinsey believes in bringing together experts, innovators, and influencers to collaborate and develop innovative solutions to address complex issues.

4. Through the campaign, McKinsey aims to leverage its expertise and extensive network to drive positive change in areas such as climate change, healthcare access, income inequality, and education.

5. The campaign focuses on conducting research, generating insights, and providing recommendations to help policymakers and organizations develop effective strategies for social and environmental development.

6. McKinsey organizes events, conferences, and workshops to promote dialogue, knowledge sharing, and networking among various stakeholders.

7. The campaign also encourages partnerships with non-profit organizations, academia, and government bodies to create scalable and sustainable solutions.

8. By utilizing its global reach, McKinsey aims to amplify the impact of the campaign by fostering cross-sector collaborations and creating a platform for meaningful discussions.

9. The What Matters Campaign emphasizes the importance of creating shared value by aligning business objectives with societal needs.

10. Ultimately, McKinsey envisions a future where businesses and society work together to generate positive outcomes for people and the planet.