Mccain Foods - Make it a fry day campaign
Targeting - A broad audience, focusing on Individuals seeking convenient and delightful snack options for various occasions.
Core Theme of the Campaign -
McCain's "Make It a Fry Day" campaign takes a fun and relatable approach, communicating how their products can turn ordinary days into enjoyable experiences. The emphasis is on the versatility of McCain snacks.
About the
Campaign -
McCain Foods launched the "Make It a Fry Day" campaign, aiming to add delight to everyday moments. This campaign centers around their diverse snack products, emphasizing how they can evoke a joyful experience any day of the week.
Formula applied by the Campaign to elicit customer action -
The campaign, conceptualized by BBDO, features Digital Video Commercials (DVCs) that highlight McCain's snack products and the delightful sentiment they bring, regardless of the day
Business Title
A Look at
the Campaign
- DVCs Conceptualized by BBDO: The campaign utilizes Digital Video Commercials to convey the joy associated with McCain snack products.
- Versatility of McCain Snacks: Emphasizes how McCain snacks, including Smiles and Fries, can elevate snacking experiences.
- Every Day is a "Fry Day": The campaign's message suggests that any day can be transformed into a "Fry Day" with McCain's snack offerings.
- Fun and Relatable Messaging: Aims to connect with consumers through a lighthearted and relatable messaging style.
- Product Range Inclusion: The campaign covers McCain's range of products, including flagship items like Smiles and Fries.