Maybelline UK - CGI Campaign
Targeting - Women interested in beauty products, especially mascara users. The campaign aimed to resonate with Individuals who appreciate innovative and visually striking advertising in the beauty industry.
Core Theme of the Campaign -
Maybelline's CGI campaign showcased the mascara's effects by portraying fantastical eyelash extensions on digital screens across the UK. The intriguing aspect was the intentional confusion between reality and CGI, generating buzz and fascination among the audience.
About the
Campaign -
Maybelline UK launched a groundbreaking CGI (Computer-Generated Imagery) campaign to promote their New York Falsies Surreal Extension Mascara. The campaign utilized realistic CGI visuals in out-of-home advertising
Formula applied by the Campaign to elicit customer action -
The highlight of the campaign was the creation of a visually stunning and highly realistic CGI advertisement for the New York Falsies Surreal Extension Mascara. The campaign aimed to captivate audiences through the use of cutting-edge technology in out-of-home advertising.
Business Title
A Look at
the Campaign
- Maybelline UK's CGI campaign focused on promoting the New York Falsies Surreal Extension Mascara.
- Utilized cutting-edge CGI technology to create visually stunning and realistic eyelash extensions in out-of-home advertising.
- The campaign intentionally blurred the lines between reality and CGI, creating a buzz around the mascara's transformative effects.
- Targeted at women interested in beauty products, emphasizing the mascara's unique features.
- Ran on 280 screens in towns and cities across the UK, making it one of the world's biggest 3D out-of-home campaigns.
- Positioned Maybelline as an innovative and trend-setting brand in the beauty industry.
- Demonstrated the brand's commitment to pushing creative boundaries in marketing.
- Successfully generated tremendous buzz and engagement among the audience.
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An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
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C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
Pitch
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