Maybelline - Lash Sensational
Targeting - Beauty enthusiasts of all ages, embracing a broad demographic that appreciates creativity and self-expression in makeup.
Core Theme of the Campaign -
Going beyond traditional beauty norms, Maybelline's campaign ingeniously turns mascara application into an art form, inspiring users to view their lashes as a canvas for self-expression.
About the
Campaign -
Maybelline's Lash Sensational campaign is a beauty extravaganza, showcasing the transformative power of their mascara through captivating visuals and compelling narratives.
Formula applied by the Campaign to elicit customer action -
The emphasis on celebrating diverse lash beauty, encouraging individuals to embrace and flaunt their unique lash styles with confidence.
Business Title
A Look at
the Campaign
1. Diverse Narratives: Maybelline kicks off the campaign by featuring individuals from various walks of life, sharing their personal lash journeys and experiences.
2. Tutorial Series: The brand introduces a series of engaging tutorials, offering step-by-step guidance on achieving different lash looks, from natural to dramatic, with the Lash Sensational mascara.
3. User-Generated Content (UGC): The campaign cleverly incorporates UGC by encouraging users to share their unique lash transformations using the campaign's hashtag, fostering a sense of community and inclusivity.
4. Virtual Try-On Experience: Maybelline takes the digital route by launching a virtual try-on experience on their website and social media platforms, allowing users to virtually test different mascara shades and styles before making a purchase.
5. Limited Edition Packaging: To create a buzz, the brand introduces limited edition packaging for the Lash Sensational mascara, featuring exclusive designs and collectible elements.
6. Behind-the-Scenes Content: The campaign takes followers behind the scenes, revealing the artistry and creativity involved in the making of the campaign, providing a more personal connection between the brand and its audience.
7. Inclusive Beauty Standards: Maybelline challenges conventional beauty standards by showcasing models with a diverse range of lash shapes, sizes, and colors, fostering a more inclusive representation of beauty.
8. Collaborations: The campaign features collaborations with beauty influencers and makeup artists, amplifying its reach and credibility within the beauty community.
9. Social Impact Initiative: Maybelline aligns the campaign with a social impact initiative, pledging a portion of the proceeds from the limited edition mascara to a cause related to women's empowerment or beauty inclusivity.
10. Interactive Campaign Finale: The campaign concludes with an interactive virtual event, where followers can engage in live Q&A sessions with makeup artists, participate in polls, and even have a chance to win exclusive Maybelline beauty bundles.