Mall of the Emirates - World of Fashion
Targeting - Fashion enthusiasts, trendsetters, and anyone with a passion for exploring and embracing diverse fashion trends.
Core Theme of the Campaign -
The campaign goes beyond mere shopping; it's an interactive journey through the vibrant tapestry of global fashion, inviting visitors to explore, experiment, and redefine their personal style.
About the
Campaign -
The "World of Fashion" campaign at Mall of the Emirates is a celebration of diverse styles and trends, bringing together a myriad of global fashion influences under one roof.
Formula applied by the Campaign to elicit customer action -
Immerse yourself in the ultimate fashion experience at Mall of the Emirates, where the World of Fashion campaign transforms the mall into a dynamic runway, showcasing the latest trends and styles from around the world.
Business Title
A Look at
the Campaign
1. Fashion Fusion: Mall of the Emirates becomes a melting pot of styles, merging traditional and contemporary fashion from various cultures.
2. Live Runway Shows: Daily runway shows featuring models showcasing the latest collections, creating an immersive experience for shoppers.
3. Interactive Workshops: Engaging workshops with fashion experts, offering insights into styling tips, trend forecasts, and personalized consultations.
4. Global Brand Collaborations: Exclusive collaborations with international fashion brands, introducing unique collections available only during the campaign.
5. Digital Fashion Hub: A dedicated online platform providing a virtual extension of the campaign, enabling fashion enthusiasts to engage and shop from anywhere in the world.
6. Themed Decor: The mall's ambiance transforms into a visual feast, with thematic decorations reflecting the campaign's global fashion influence.
7. Style Challenges: Fun and interactive style challenges for visitors, encouraging them to step out of their comfort zones and experiment with new looks.
8. Exclusive Discounts: Special discounts and promotions on fashion items, making it an opportune time for shoppers to refresh their wardrobes.
9. Social Media Buzz: A social media campaign encouraging users to share their unique fashion moments, creating a buzz and fostering a sense of community.
10. Grand Finale Event: The campaign concludes with a grand finale event, featuring a spectacular fashion show, celebrity appearances, and surprises that leave a lasting impression on every fashion aficionado.