makro - Life extending stickers
Targeting - Consumers who purchase fruits and vegetables. The initiative aims to resonate with environmentally conscious Individuals and those interested in minimizing food wastage.
Core Theme of the Campaign -
Makro's campaign tackles the global and local issue of food waste in a simple yet effective manner. By providing actionable information directly on the produce, the campaign empowers consumers to make informed choices and contribute to reducing food waste
About the
Campaign -
Makro's "Life Extending Stickers" campaign is an initiative in Colombia developed in collaboration with Grey Colombia. The campaign focuses on extending the lifespan of fruits and vegetables by providing consumers with valuable information on how to prepare them when they are over or under-ripe.
Formula applied by the Campaign to elicit customer action -
The campaign utilizes small stickers, similar to traditional produce stickers, placed on fruits and vegetables. These stickers offer practical advice to consumers on how to use the produce effectively, reducing waste and extending the shelf life of the items.
Business Title
A Look at
the Campaign
- Makro's "Life Extending Stickers" campaign, executed in collaboration with Grey Colombia, addresses the critical issue of food waste.
- The campaign employs small stickers, resembling traditional produce stickers, placed on fruits and vegetables.
- These stickers provide consumers with practical guidance on how to use the produce, whether it's overripe or underripe, contributing to extended freshness.
- The initiative is a creative and straightforward solution to empower consumers in making more sustainable choices.
- By reducing food waste at the consumer level, Makro aims to make a positive impact on both the environment and individual households.
- The campaign's effectiveness lies in its simplicity, offering a tangible and accessible way for consumers to contribute to sustainability.
- This innovative approach aligns with the global push toward sustainable practices, making Makro a responsible and eco-friendly brand.
- Makro's "Life Extending Stickers" campaign is a prime example of how small, actionable steps can collectively lead to significant positive change.