Magic Leap - Magically Ordinary
Targeting - Tech-savvy individuals seeking a practical and accessible augmented reality experience that seamlessly blends into their everyday lives.
Core Theme of the Campaign -
By portraying augmented reality as part of the mundane, Magic Leap cleverly challenges the perception of AR as something futuristic or out of reach, making it relatable to the masses.
About the
Campaign -
The Magic Leap "Magically Ordinary" campaign aims to redefine augmented reality by showcasing how its technology seamlessly integrates into everyday life, making the extraordinary feel remarkably ordinary.
Formula applied by the Campaign to elicit customer action -
The campaign highlights the subtle integration of Magic Leap's AR into daily routines, emphasizing the normalization of extraordinary experiences in an ordinary setting.
Business Title
A Look at
the Campaign
1. Introduction of the Concept: The campaign begins by introducing the concept of "Magically Ordinary," suggesting that the extraordinary can become an integral part of everyday life.
2. Real-Life Scenarios: Magic Leap showcases AR applications in real-life scenarios, such as cooking, commuting, or working, illustrating how their technology enhances daily activities.
3. Narrative Storytelling: The campaign adopts a narrative storytelling approach, featuring individuals from diverse backgrounds incorporating Magic Leap into their routines, fostering a connection with the audience.
4. Seamless Integration: Emphasis is placed on the seamless integration of Magic Leap's technology into the users' surroundings, avoiding the disruption often associated with new tech experiences.
5. Inclusive Representation: The campaign ensures diversity in its representation, demonstrating that Magic Leap's AR is designed for and embraced by people from various demographics.
6. User Testimonials: Incorporating authentic user testimonials provides a genuine perspective on the impact of Magic Leap in enhancing the quality of daily life.
7. Accessibility Message: The campaign carries a strong message of accessibility, challenging the notion that cutting-edge technology is exclusive or difficult to adopt.
8. Practical Benefits: Specific emphasis is placed on the practical benefits of using Magic Leap, such as increased productivity, enhanced creativity, and an overall enriched lifestyle.
9. Interactive Social Media Engagement: The campaign encourages audience participation through interactive social media elements, inviting users to share their "magically ordinary" moments using Magic Leap.
10. Call to Action: The campaign concludes with a compelling call to action, inviting viewers to explore the possibilities of a seamlessly augmented ordinary life with Magic Leap.