Lyft - Undercover Lyft Campaign
Targeting - Lyft users, particularly those who appreciate unique experiences and enjoy sharing their experiences on social media.
Core Theme of the Campaign -
Lyft's Undercover Lyft Campaign cleverly combines entertainment and marketing by using disguises to create unexpected and authentic interactions with customers.
About the
Campaign -
Lyft's Undercover Lyft Campaign involves disguising their drivers as celebrities or influential figures to surprise and delight passengers during their rides.
Formula applied by the Campaign to elicit customer action -
The campaign captures genuine reactions of passengers when they realize their Lyft driver is actually a celebrity, creating a fun and memorable experience for both the passengers and viewers.
Business Title
A Look at
the Campaign
1. Lyft selects well-known personalities, ranging from athletes to musicians, and transforms them into undercover Lyft drivers, complete with wigs, costumes, and props.
2. The disguised drivers engage in casual conversations with passengers, revealing their true identities only towards the end of the ride.
3. Passengers' reactions, often filled with surprise, excitement, and laughter, are captured on hidden cameras, resulting in amusing and heartwarming videos.
4. Through these videos, Lyft showcases their commitment to providing enjoyable and memorable rides while highlighting the diverse range of individuals who use their service.
5. The campaign has featured celebrities such as Shaquille O'Neal, Demi Lovato, and DJ Khaled, generating significant media attention and increasing brand visibility.
6. The videos are shared across Lyft's social media channels, encouraging users to engage with the content and share their own experiences using the campaign's hashtag.
7. The authenticity of the reactions and the element of surprise make the campaign go viral, reaching a wide audience and attracting new users to the Lyft platform.
8. By combining entertainment value with their brand message, Lyft creates a positive and relatable image, emphasizing the enjoyable and unique experiences that had with their service.