Lotto max - Dream Bars
Targeting - A broad audience, appealing to both ice cream enthusiasts and those interested in lottery games. The innovative approach aimed to engage a diverse demographic, offering a unique product with a chance for a significant prize.
Core Theme of the Campaign -
The campaign creatively combined the joy of indulging in ice cream with the anticipation of winning a lottery prize. It transformed a routine lottery purchase into a multisensory and enjoyable experience.
About the
Campaign -
Lotto Max introduced "Dream Bars," a unique campaign where ice cream bars served a dual purpose as delicious treats and lottery tickets.
Formula applied by the Campaign to elicit customer action -
The standout feature was the fusion of a delightful ice cream experience with the excitement of a potential lottery win. Each Dream Bar acted as a lottery ticket, adding a thrilling element to the traditional concept of buying lottery tickets.
Business Title
A Look at
the Campaign
- Innovative Concept: Dream Bars served as both ice cream and lottery tickets, providing a novel and exciting experience.
- Dual Enjoyment: Customers could savor the delicious ice cream while participating in the anticipation of a potential lottery win.
- Limited-Time Offer: The campaign likely had a specific duration, creating a sense of urgency and exclusivity.
- Charitable Aspect: Some reports mentioned that proceeds from Dream Bars sales were directed towards a charitable cause, reflecting a commitment to social responsibility.
- Pop-Up Presence: Dream Bars were available at LOTTO MAX Dreamery pop-ups, adding a physical and experiential dimension to the campaign.
- Local Availability: The bars were accessible in specific locations, contributing to a community-focused strategy.
- Positive Engagement: The campaign aimed to enhance positive customer engagement by integrating joy, indulgence, and the thrill of potential winnings.
- Media Presence: The Dream Bars likely garnered attention through various media channels, combining traditional and digital marketing strategies.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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