Liquid Death - Jalen Green x Liquid Death Severed Head Basketball Campaign
Young adults and teenagers who are drawn to edgy, unconventional products.
Basketball enthusiasts who appreciate unique sports memorabilia.
Fans of Jalen Green and the NBA.
Consumers interested in unconventional brands that embrace bold and provocative marketing strategies.
Core Theme of the Campaign -
The campaign creatively blends the macabre with sports by using a severed head as a basketball. This juxtaposition appeals to fans of both edgy humor and basketball, showcasing Liquid Death’s ability to innovate and push boundaries in marketing.
About the
Campaign -
The "Severed Head Basketball" campaign by Liquid Death features NBA star Jalen Green playing basketball with a collectible, severed-head-themed basketball. The campaign highlights Liquid Death's edgy branding and its collaboration with Green to create a unique and memorable promotional item—a basketball designed to look like a severed head.
Formula applied by the Campaign to elicit customer action -
The standout feature of the campaign is the collectible basketball itself, which is designed to look like a severed head. This provocative and humorous product ties into Liquid Death’s rebellious brand image and attracts attention through its shock value and novelty.
A Look at the Campaign
Innovative Product: The campaign features a severed-head-themed basketball, a distinctive product that aligns with Liquid Death’s rebellious branding.
Celebrity Endorsement: Jalen Green’s involvement brings credibility and appeal, leveraging his popularity to attract attention.
Edgy Humor: The use of a severed head adds a dark humor element, which is a hallmark of Liquid Death’s brand.
Limited Edition: The collectible nature of the basketball adds exclusivity, increasing its appeal to fans and collectors.
Cross-Promotion: The campaign effectively integrates the product with Jalen Green’s brand, creating a synergy between sports and the brand’s image.
Viral Potential: The campaign’s shock value and unique concept make it highly shareable on social media platforms.
Brand Alignment: The campaign aligns with Liquid Death’s overall brand strategy of challenging norms and embracing bold, unconventional marketing.