top of page

Lenovo - For Those Who Do (2010)

Targeting - Professionals, entrepreneurs, and creative individuals who value quality technology and seek tools that enable them to succeed.

Core Theme of the Campaign -

The campaign went beyond typical product-focused advertising and focused on showcasing the impact Lenovo technology had on the lives and achievements of real people.

About the
Campaign
-

The Lenovo "For Those Who Do" campaign, launched in 2010, aimed to position Lenovo as a brand that understands and supports the needs of proactive, achievement-oriented individuals.

Formula applied by the Campaign to elicit customer action -

The campaign showcased real-life stories of individuals who used Lenovo products to accomplish their goals, emphasizing the brand's commitment to innovation and empowering its customers.

Business Title

A Look at
the Campaign

1. The campaign featured a series of powerful and inspiring commercials and digital content showcasing individuals from various fields and industries who used Lenovo products to accomplish extraordinary tasks.

2. Each story highlighted how Lenovo's technology enabled individuals to achieve their goals, solve challenges, and drive innovation in their respective areas.

3. The campaign focused on the innovative features and reliability of Lenovo products, demonstrating how they could enhance productivity and efficiency for users.

4. Lenovo collaborated with influential figures and experts in different fields, such as scientists, designers, and business leaders, to further strengthen its credibility and showcase the brand's commitment to supporting achievement-oriented individuals.

5. The campaign leveraged various marketing channels, including TV commercials, digital advertising, social media, and events, to reach a wide audience and generate buzz around the brand's message.

6. Lenovo encouraged customer engagement by inviting users to share their success stories and experiences with Lenovo products through social media platforms, creating a sense of community and fostering brand loyalty.

7. The campaign emphasized the sleek design and portability of Lenovo products, positioning them as tools that seamlessly integrate into the busy lifestyles of its target audience.

8. Lenovo extended the campaign beyond advertising by supporting initiatives and events that celebrated and recognized individuals who were making a positive impact in their respective fields.

9. Through this campaign, Lenovo aimed to shift its brand perception from being solely associated with business users to being recognized as a brand that empowers individuals to achieve their potential and make a difference.

10. The "For Those Who Do" campaign not only showcased Lenovo's products but also positioned the brand as a partner in its customers' journeys, supporting and enabling their accomplishments through cutting-edge technology.

Should you find value in this succinct overview, you will appreciate access to 
BRAND
COLOSSAL

An exhaustive analysis we have garnered elucidating the following 3 studies -

A. The comprehensive breakdown & precise elements that led to the campaign’s success

B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered

C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
 
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns. 
bottom of page