Lego - MRI scanner toy set
Targeting - Children undergoing medical procedures, specifically those facing the prospect of MRI scans. The campaign aims to bring comfort and distraction to these young patients during challenging times.
Core Theme of the Campaign -
The campaign takes a unique and creative approach by transforming a potentially intimidating medical procedure into an opportunity for learning and play. The LEGO MRI Scanner toy sets aim to make the hospital environment more familiar and less daunting for children.
About the
Campaign -
The LEGO Foundation initiated a campaign involving the creation and donation of LEGO MRI Scanner toy sets to hospitals worldwide. These toy sets are designed to help alleviate the anxiety and fear children may experience during medical procedures, particularly MRI scans.
Formula applied by the Campaign to elicit customer action -
The highlight of this campaign is the thoughtful collaboration between the LEGO Foundation and hospitals to provide a child-centered approach to medical care. The campaign emphasizes the importance of using play as a means to create a positive and engaging experience for young patients.
Business Title
A Look at
the Campaign
- The LEGO Foundation donated 600 LEGO MRI Scanner toy sets to hospitals globally.
- These toy sets were developed with a child-centered focus and a learning-through-play approach.
- LEGO employees actively participated in building these model MRI scanners.
- The initiative was announced in February 2022, reflecting a commitment to community welfare.
- The campaign seeks to strengthen children's skill development through play.
- The LEGO MRI Scanner aims to take away worry and uncertainty associated with medical procedures.
- The collaboration between LEGO and hospitals underscores the importance of empathy in healthcare.
- Overall, the campaign demonstrates how creativity and play can positively impact children's well-being in healthcare settings.