Lane Bryant - ThisBody
Targeting - Women of all sizes who are looking for clothing and lingerie that fits and flatters their bodies, while also promoting body positivity and self-acceptance.
Core Theme of the Campaign -
Lane Bryant's approach challenges the limited representation of body diversity in the fashion industry, embracing all shapes and sizes and encouraging women to love and celebrate their bodies.
About the
Campaign -
The Lane Bryant ThisBody campaign is a marketing initiative that celebrates body positivity and challenges societal beauty standards by showcasing real women in their diverse and beautiful bodies.
Formula applied by the Campaign to elicit customer action -
The campaign aims to empower women by featuring models and brand ambassadors who break the mold of traditional beauty norms, promoting self-acceptance and body confidence.
Business Title
A Look at
the Campaign
1. The campaign celebrates the beauty and diversity of all bodies, challenging the idea that there is only one standard of beauty.
2. Lane Bryant showcases a variety of models and brand ambassadors who represent different shapes, sizes, and backgrounds, promoting the idea that beauty comes in all forms.
3. The ThisBody campaign emphasizes self-love and acceptance by encouraging women to embrace their individuality and to be proud of their bodies, regardless of societal norms.
4. Lane Bryant offers a range of clothing options designed to fit and flatter diverse body types, providing fashionable and comfortable choices for all.
5. The campaign highlights the importance of representation by showcasing real women in their campaigns, allowing customers to see themselves reflected in the brand's marketing and advertisements.
6. Lane Bryant uses the power of storytelling to connect with their audience, sharing personal stories and experiences that promote body confidence and a positive self-image.
7. The campaign leverages social media platforms and encourages women to share their own stories using the hashtag ThisBody, creating a community of support and empowerment.
8. Lane Bryant's ThisBody campaign emphasizes that beauty is not defined by size, but by confidence and self-acceptance.
9. The brand promotes an inclusive and welcoming shopping experience, creating a safe space where women of all sizes can find clothing that celebrates and embraces their bodies.
10. Ultimately, the ThisBody campaign aims to redefine beauty standards, celebrate body diversity, and inspire women to feel confident, proud, and beautiful in their own skin.