La Crema - Saralee's Vineyard
Targeting - Wine connoisseurs, sustainability advocates, and those with an appreciation for the artistry behind winemaking.
Core Theme of the Campaign -
The campaign invites wine enthusiasts on a virtual journey to Saralee's Vineyard, unveiling the meticulous winemaking process and the environmental practices that contribute to La Crema's reputation for both quality and sustainability.
About the
Campaign -
La Crema's Saralee's Vineyard campaign is a captivating exploration of the winery's commitment to sustainable viticulture and the unique terroir of Saralee's Vineyard, manifested through exquisite wines.
Formula applied by the Campaign to elicit customer action -
The campaign shines a spotlight on the exceptional single-vineyard wines produced at Saralee's Vineyard, showcasing La Crema's dedication to crafting premium wines that reflect the distinct characteristics of this Sonoma County gem.
Business Title
A Look at
the Campaign
1. Introduction to Saralee's Vineyard: La Crema introduces Saralee's Vineyard as a jewel in Sonoma County, renowned for its unique climate and soil, producing grapes of exceptional quality.
2. Sustainable Viticulture Story: The campaign delves into La Crema's commitment to sustainable practices, emphasizing how Saralee's Vineyard serves as a living testament to the winery's environmental stewardship.
3. Winemaking Expertise: Viewers are taken on a behind-the-scenes tour of La Crema's winemaking process, showcasing the expertise and passion that goes into crafting each bottle, from vine to glass.
4. Exploration of Terroir: The campaign uniquely captures the essence of Saralee's Vineyard's terroir, explaining how the combination of soil, climate, and topography imparts distinctive flavors and aromas to La Crema's wines.
5. Exclusive Tastings: Virtual tastings are offered, allowing participants to savor the nuanced profiles of Saralee's Vineyard wines, creating an intimate connection between the audience and the vineyard.
6. Interactive Q&A Sessions: Live Q&A sessions with La Crema's winemakers provide an interactive element, allowing participants to engage directly with the experts and deepen their understanding of the winemaking process.
7. Limited-Edition Releases: The campaign unveils exclusive, limited-edition Saralee's Vineyard wines, creating a sense of urgency and exclusivity for collectors and wine enthusiasts.
8. Social Media Engagement: Leveraging various social media platforms, the campaign encourages users to share their experiences and thoughts, fostering a sense of community among La Crema's audience.
9. Environmental Impact: Highlighting the environmental initiatives undertaken by La Crema, the campaign emphasizes the winery's dedication to preserving the beauty of Saralee's Vineyard for future generations.
10. Call to Action: The campaign concludes with a call to action, inviting participants to support La Crema's commitment to sustainability by purchasing Saralee's Vineyard wines and becoming advocates for responsible viticulture.