Kraft - Wheresthemac
Targeting - Fast-food enthusiasts, Kraft Mac & Cheese fans, and Individuals who enjoy creative and unconventional food combinations. Kraft is mobilizing its existing customer base and leveraging social media to reach a broader audience interested in food innovation.
Core Theme of the Campaign -
The campaign takes a humorous approach, leveraging social media and a dedicated website to involve consumers in a light-hearted petition. By encouraging fans to join the cause and share their love for both Mac & Cheese and Big Mac, Kraft aims to create a buzz around the potential collaboration.
About the
Campaign -
Kraft's "Where's the Mac?" campaign is a playful initiative urging McDonald's to incorporate Kraft Mac & Cheese into its iconic Big Mac. The campaign employs a combination of social media, petitions, and a dedicated website, wheresthemac.com, to engage consumers and gather support.
Formula applied by the Campaign to elicit customer action -
The standout feature is the creative collaboration proposal between Kraft and McDonald's. Kraft aims to spark excitement and generate public interest in the potential fusion of the beloved Mac & Cheese with the iconic Big Mac, creating a unique and indulgent menu item.
Business Title
A Look at
the Campaign
- Collaboration Proposal: Kraft proposes adding Mac & Cheese to the Big Mac, creating a fusion of two beloved c
comfort foods.
- Dedicated Website: The campaign centers around wheresthemac.com, a platform for consumers to express support and engage with the initiative.
- Social Media Engagement: Utilizes social media channels to encourage fans to share their excitement and participate in the movement.
- Humorous Tone: Infuses humor into the campaign, making it a fun and engaging experience for participants.
- Petition Gathering: Actively gathers support through a petition, leveraging the collective voice of consumers to influence McDonald's.
- Creative Food Trend: Taps into the trend of unconventional food combinations, capitalizing on the popularity of adding Mac & Cheese to various dishes.
- Brand Collaboration: Strengthens the connection between Kraft and McDonald's, showcasing a collaborative and innovative spirit.
- Consumer Involvement: Encourages consumers to actively participate, creating a sense of community around the campaign.