Kleenex - Save the sleeve
Targeting - Families, parents, and Individuals who often find themselves in situations where a tissue is needed but unavailable. By featuring children prominently in the campaign, it aims to resonate with parents and caregivers.
Core Theme of the Campaign -
The campaign takes a lighthearted approach, acknowledging the reality of unexpected situations where one might not have a tissue handy. By presenting the sleeve as a substitute, it adds a humorous and relatable twist to the promotion of Kleenex tissues.
About the
Campaign -
Kleenex's "Save the Sleeve" campaign is a creative and tongue-in-cheek initiative encouraging people, especially children, to use their sleeves as a makeshift tissue when caught without one. The campaign aims to promote Kleenex tissues in a playful manner.
Formula applied by the Campaign to elicit customer action -
The main highlight is the humor and creativity in suggesting that one's sleeve can serve as an alternative tissue in the absence of the real thing. It playfully addresses the common scenario of not having a tissue when needed.
Business Title
A Look at
the Campaign
- "Save the Sleeve" is Kleenex's playful campaign promoting tissue usage.
- It suggests using one's sleeve as a substitute tissue in humorous situations.
- Humor and relatability are key elements, making it memorable.
- The creative take aims to subtly reinforce the importance of having Kleenex tissues.
- Children are featured prominently, adding a family-friendly appeal.
- The campaign seeks to create a memorable and positive association with Kleenex products.
- Overall, "Save the Sleeve" combines humor with a practical message about Kleenex tissue convenience.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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