kia - Robo dog campaign
Targeting - A wide audience, leveraging the Super Bowl platform to reach diverse demographics and create a memorable impact.
Core Theme of the Campaign -
The commercial depicted a robotic dog for sale at an electronics store, gazing longingly at a real dog spending time with its owner, portraying a touching connection between technology and companionship.
About the
Campaign -
Kia's "Robo Dog" campaign featured an adorable robotic dog in a Super Bowl 56 commercial, garnering significant attention and engagement.
Formula applied by the Campaign to elicit customer action -
The campaign's highlight was the use of a cute robot dog in a Super Bowl commercial, creating buzz and drawing attention to Kia's initiatives.
Business Title
A Look at
the Campaign
- Kia's "Robo Dog" campaign was showcased during Super Bowl 56, gaining attention for its heartwarming portrayal of a robotic dog's desire for companionship.
- The commercial emphasized the emotional connection between humans and technology, showcasing the longing of the robot dog for a real-life relationship.
- The campaign received widespread recognition for its creativity and emotional appeal, contributing to Kia's brand image.
- To further support the cause, Kia introduced an NFT series based on "Robo Dog," with proceeds aimed at helping animals in need find forever homes.
- The unique blend of technology, emotion, and social responsibility made the campaign stand out in the advertising landscape.