Khan Academy - You Can Learn Anything Mastery Learning Learn for free about math, art, computer programming
Targeting - Learners of all ages, from students seeking academic support to individuals looking to acquire new skills in math, art, and computer programming.
Core Theme of the Campaign -
Khan Academy goes beyond traditional education campaigns by instilling a growth mindset, encouraging learners to embrace challenges and view failures as opportunities to learn and improve.
About the
Campaign -
Khan Academy's "You Can Learn Anything" campaign promotes free education in math, art, and computer programming through mastery learning.
Formula applied by the Campaign to elicit customer action -
The campaign emphasizes the power of mastery learning and aims to inspire learners with the belief that anyone can excel in various subjects with dedication and the right resources.
Business Title
A Look at
the Campaign
1. Inspiring Confidence: The campaign begins by fostering a positive mindset, conveying the idea that everyone has the potential to learn and master challenging subjects.
2. Mastery Learning Principle: Khan Academy introduces the concept of mastery learning, emphasizing the importance of understanding a topic completely before moving on to the next, ensuring a solid foundation.
3. Free Educational Resources: Highlighting Khan Academy's commitment to free education, the campaign showcases a vast array of high-quality resources, including video lessons, practice exercises, and assessments.
4. Accessible Learning Paths: The platform offers tailored learning paths, allowing users to progress at their own pace, reinforcing the idea that learning is a personal journey.
5. Interactive and Engaging Content: The campaign spotlights the interactive and engaging nature of Khan Academy's content, making learning enjoyable and effective.
6. Real-world Applications: Connecting theoretical knowledge to practical applications, the campaign demonstrates how skills acquired on Khan Academy can be applied in real-life scenarios, enhancing the relevance of the learning experience.
7. Supportive Community: Khan Academy's community features and forums are highlighted, promoting collaboration and support among learners, fostering a sense of belonging.
8. Progress Tracking: The platform's tracking tools are showcased, allowing users to monitor their progress, celebrate achievements, and identify areas for improvement.
9. Life-long Learning: The campaign encourages a culture of continuous learning, positioning Khan Academy as a valuable resource for both academic and personal growth.
10. Global Impact: Khan Academy's global reach and impact are emphasized, illustrating how the campaign is part of a broader mission to make education accessible to anyone, anywhere.