Kendall-Jackson - Grand Reserve
Targeting - Discerning wine connoisseurs and enthusiasts seeking a sophisticated and indulgent experience, appreciating the nuanced flavors and craftsmanship behind premium wines.
Core Theme of the Campaign -
Taking a journey beyond the vineyards, the campaign creatively weaves a narrative around the sensory experience, drawing parallels between the artistry of winemaking and the appreciation of life's finer moments.
About the
Campaign -
Kendall-Jackson Grand Reserve campaign is a captivating promotion showcasing the exceptional quality and craftsmanship of the Grand Reserve collection, inviting wine enthusiasts to indulge in the premium flavors crafted by Kendall-Jackson.
Formula applied by the Campaign to elicit customer action -
The campaign shines a spotlight on the exquisite Grand Reserve wines, accentuating their rich and complex character, embodying the pinnacle of Kendall-Jackson's winemaking expertise.
Business Title
A Look at
the Campaign
1. Launch Concept: The campaign kicked off with a cinematic unveiling, setting the stage for the Grand Reserve collection as the epitome of Kendall-Jackson's commitment to excellence.
2. Visual Storytelling: Engaging visual content and storytelling techniques were employed across various platforms, immersing the audience in the picturesque vineyards and the meticulous winemaking process.
3. Tasting Events: Exclusive tasting events were organized in select locations, allowing consumers to savor the Grand Reserve wines while being guided by Kendall-Jackson's expert sommeliers.
4. Digital Engagement: Leveraging social media and digital platforms, the campaign encouraged followers to share their own "Grand Reserve Moments" using a dedicated hashtag, fostering a sense of community among wine enthusiasts.
5. Limited Edition Releases: To add an element of exclusivity, limited edition Grand Reserve releases were introduced, featuring unique blends or packaging, enticing collectors and aficionados.
6. Educational Content: The campaign included informative content such as videos, blog posts, and live sessions, educating consumers about the intricate details of winemaking, elevating their appreciation for the Grand Reserve collection.
7. Collaborations: Collaborations with renowned chefs and influencers in the culinary and lifestyle space were woven into the campaign, showcasing the versatility of Grand Reserve wines in gourmet pairings and upscale settings.
8. Sustainability Message: Emphasizing Kendall-Jackson's commitment to sustainability, the campaign highlighted eco-friendly practices in winemaking, resonating with environmentally conscious consumers.
9. Culmination Event: The campaign concluded with a grand culmination event, bringing together brand ambassadors, influencers, and loyal customers for an unforgettable celebration of the Grand Reserve collection, solidifying its status as a symbol of luxury in the world of wines.
10. Legacy and Future: As the campaign left an indelible mark on the minds of wine enthusiasts, Kendall-Jackson continued to build on the legacy of the Grand Reserve collection, promising a future filled with innovation, excellence, and, of course, exceptional wines.