Kendall-Jackson - Friends & Family
Targeting - Wine connoisseurs and enthusiasts who appreciate the craftsmanship of Kendall-Jackson wines and seek a more personal and connected experience.
Core Theme of the Campaign -
What sets this campaign apart is its emphasis on creating a familial bond with consumers, turning wine appreciation into a shared journey rather than just a beverage choice.
About the
Campaign -
Kendall-Jackson's Friends & Family campaign is a celebration of shared moments, inviting wine enthusiasts to enjoy exclusive perks and deepen their connection with the renowned winery.
Formula applied by the Campaign to elicit customer action -
The campaign shines by offering a unique blend of exclusive events, personalized experiences, and special releases, fostering a sense of community among Kendall-Jackson enthusiasts.
Business Title
A Look at
the Campaign
1. Membership Advantage: Participants join the Friends & Family club, gaining access to members-only benefits and perks.
2. Exclusive Events: Members are treated to intimate gatherings, vineyard tours, and private tastings, creating memorable experiences beyond the traditional wine-buying journey.
3. Personalized Selections: Tailored wine selections based on individual preferences, ensuring a curated and enjoyable tasting experience.
4. Limited Edition Releases: Members get first dibs on limited-edition releases and exclusive vintages, adding an element of rarity to their collection.
5. Virtual Tastings: For those unable to attend in person, virtual tastings provide an inclusive way for members to engage with the Kendall-Jackson community.
6. Recipe Pairings: The campaign goes beyond wine, offering curated recipes to complement Kendall-Jackson wines, enhancing the overall culinary experience.
7. Storytelling and Education: Engaging content about the winemaking process, the history of the vineyard, and the people behind the brand, fostering a deeper connection with the Kendall-Jackson story.
8. Social Media Integration: The campaign encourages members to share their Kendall-Jackson moments on social media, creating a digital community where members can connect and share their experiences.
9. Surprise Gifts and Discounts: Random acts of appreciation, surprise gifts, and exclusive discounts keep the excitement alive, showing genuine gratitude for the loyalty of Friends & Family members.
10. Annual Celebration: The campaign culminates in an annual celebration, bringing together members from around the world to share their love for Kendall-Jackson in a festive and joyous gathering.