Kayak - "Search One and Done"
Targeting - Travelers and trip planners
Core Theme of the Campaign -
Offering a quick and efficient solution for travel booking
About the
Campaign -
Travel booking platform campaign
Formula applied by the Campaign to elicit customer action -
Highlighting the efficiency of Kayak's search engine
Business Title
A Look at
the Campaign
"Search One and Done" is a marketing slogan used by KAYAK, an online travel agency and metasearch engine. This slogan succinctly communicates the value proposition of KAYAK's platform to its users. Here's a breakdown of what it means:
1. Search: KAYAK allows users to search for various travel-related information, including flights, hotels, rental cars, and vacation packages. It aggregates data from different travel websites and airlines, making it a one-stop platform for travel search.
2. One: The word "One" in the slogan suggests that users can complete their travel searches and bookings in one place, without the need to visit multiple websites or apps.
3. Done: This indicates that KAYAK aims to simplify the travel planning process, helping users find the information they need quickly and efficiently so they can finalize their travel plans with ease.
In essence, "Search One and Done" highlights KAYAK's commitment to providing a comprehensive and convenient travel search experience, where users can find all the relevant information they need in one location, ultimately streamlining the travel booking process. This slogan has been used in KAYAK's marketing efforts to emphasize the platform's time-saving and user-friendly features.