Jordan's Cereals - Tasty by Nature Campaign
Targeting - Health-conscious Individuals, families seeking nutritious breakfast options, and consumers who appreciate the connection between natural ingredients and a tasty breakfast experience.
Core Theme of the Campaign -
The campaign takes a fresh and vibrant approach by transforming humble oats into a visually appealing and flavorful option, aligning with the trend towards natural and wholesome food choices.
About the
Campaign -
Jordan's Cereals launched the "Tasty by Nature" campaign, marking their return to TV after a decade-long absence. The campaign introduces a new design, brand platform, and advertising strategy.
Formula applied by the Campaign to elicit customer action -
A key feature of the "Tasty by Nature" campaign is its emphasis on the natural qualities of Jordan's Cereals. The advertising showcases the brand's commitment to nature, presenting humble oats with a berry transformation.
Business Title
A Look at
the Campaign
- After a 10-year hiatus from TV advertising, Jordan's Cereals reintroduced themselves with the "Tasty by Nature" campaign.
- The campaign showcases a new design and brand platform, emphasizing the brand's commitment to nature and quality ingredients.
- Humble oats are presented with a berry transformation, highlighting the natural and flavorful qualities of Jordan's Cereals.
- The advertising strategy aligns with the current consumer trend toward wholesome and natural food options.
- "Tasty by Nature" positions Jordan's Cereals as a delicious and nutritious choice for breakfast, emphasizing the brand's connection to nature.
- The campaign runs across various channels, including Channel 4, Sky, and ITV Digital, reaching a wide audience.
- The return to TV advertising signifies a renewed focus on engaging with consumers and communicating the brand's values.
- Overall, the campaign aims to establish Jordan's Cereals as a go-to option for those seeking a tasty and nature-inspired breakfast.