Johnson & Johnson - Donate a Photo Campaign
Targeting - Anyone who uses social media and enjoys sharing photos, regardless of age or demographic.
Core Theme of the Campaign -
What makes this campaign interesting is the unique concept of leveraging the popularity of photo-sharing platforms to raise awareness and funds for various charitable organizations.
About the
Campaign -
The Johnson & Johnson Donate a Photo Campaign is an initiative that allows users to contribute to charitable causes simply by sharing their photos.
Formula applied by the Campaign to elicit customer action -
The seamless and effortless way for individuals to make a positive impact by doing something they already enjoy, which is sharing their photos on social media.
Business Title
A Look at
the Campaign
1. Users download the Johnson & Johnson Donate a Photo app, available for both iOS and Android, or visit the campaign's website.
2. Upon logging in, users can choose a cause they want to support from a list of trusted organizations partnered with the campaign.
3. Users then select a photo from their camera roll or take a new picture within the app to share on their social media accounts.
4. For every photo shared, Johnson & Johnson donates a predetermined amount to the chosen cause.
5. Users can share one photo per day, enabling them to contribute to multiple causes over time.
6. The campaign encourages users to add captions and hashtags related to the cause, helping to raise awareness and inspire others to join the campaign.
7. To expand the reach of the campaign, users can invite friends to download the app and participate, creating a ripple effect of social good.
8. The campaign's website provides updates on the impact of users' contributions, showcasing the number of photos shared and the amount donated to each cause.
9. With a simple and user-friendly interface, the campaign allows individuals to make a difference with just a few taps on their devices, demonstrating the power of collective action.
10. Ultimately, the Johnson & Johnson Donate a Photo Campaign not only supports deserving causes but also fosters a sense of community and engagement among users, as they come together to make meaningful contributions through their shared passion for photography.