Jenna Marbles - Dink Fink
Targeting - Jenna Marbles' extensive fan base, which includes a diverse demographic ranging from young adults to middle-aged individuals who appreciate her comedic content and advocacy efforts.
Core Theme of the Campaign -
The whimsical twist lies in the term "Dink Fink," a playful phrase coined by Jenna, adding an element of fun and relatability to the otherwise serious subject of voting.
About the
Campaign -
Jenna Marbles' Dink Fink campaign is a lighthearted and humorous initiative launched by the popular YouTuber, Jenna Marbles, aimed at promoting the importance of voting and civic engagement.
Formula applied by the Campaign to elicit customer action -
The campaign stands out for its unique approach, featuring Jenna's beloved dogs, Kermit and Peach, donning "Dink Fink" merchandise to encourage viewers to participate in the democratic process.
Business Title
A Look at
the Campaign
1. Engaging Persona: Jenna Marbles, known for her entertaining and authentic personality, brings her charisma to the campaign, making it more approachable and entertaining for her audience.
2. Dink Fink Merchandise: The campaign includes a line of "Dink Fink" merchandise, featuring clothing items and accessories adorned with the catchy phrase and cute illustrations of Kermit and Peach.
3. Voting Advocacy: Through creative videos and social media posts, Jenna emphasizes the significance of voting, encouraging her followers to register and participate in elections.
4. Pet Involvement: Leveraging the popularity of her dogs, Kermit and Peach, Jenna ingeniously involves them in the campaign, using their charm to captivate the audience and convey the importance of civic responsibility.
5. User-Generated Content: The campaign encourages followers to share their own "Dink Fink" moments, fostering a sense of community engagement and further amplifying the message across social media platforms.
6. Humor and Wit: Jenna injects her signature humor into the campaign, making it both entertaining and informative, effectively blending serious issues with a light-hearted approach to resonate with her audience.
7. Interactive Q&A Sessions: To enhance engagement, Jenna conducts live Q&A sessions where she addresses questions related to voting, providing information and resources to empower her viewers.
8. Charitable Component: Some proceeds from the merchandise sales are directed towards charitable causes related to civic education, adding a philanthropic aspect to the campaign.
9. Partnerships and Collaborations: Jenna collaborates with other influencers and content creators to widen the campaign's reach, creating a collaborative movement around the "Dink Fink" theme.
10. Lasting Impact: Beyond the immediate campaign period, Jenna's ongoing commitment to civic engagement leaves a lasting impact, inspiring her audience to stay informed and active participants in the democratic process.